How to Come Up with Content Ideas for your Online Business Club

 

In my last blog post, I went over my top 3 tips for becoming more confident when building your online business club, the third of which was to know that you have great content.

In this blog post, I want to show you how you can come up with that amazing content quickly.

 

Have a Theme

 

The first thing you want to do to create content for your online business club is to come up with a theme. So, what is it that you would teach business owners? And that depends largely on your expertise and what you’re most comfortable with.

For example, if you are a bookkeeper, you might be really switched on with the latest technology as part of financial systems. So you could build your business club around how to be more productive and efficient with your business.

 

The thing that I would suggest for most people would be some form of Business Advisory because that's where we as a profession can add huge value.

And it's not that difficult to do a lot of...

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3 Tips To Be More Confident Online

 

In my last blog post I went over the essential software and equipment that you need to start running your online business club.

Now, I want to give you 3 top tips for becoming more confident when speaking and teaching online so that you can start overcoming those barriers that I spoke about in a previous blog post.

 

1 – Know that you’re set up properly

 

In my last blog post, I told you the essential software and equipment you needed to get started. Knowing that you have the right equipment, you know how to use it, and it’s all set up correctly is the first step towards being a confident communicator online.

You need to make sure your lighting and camera are good so your audience can see you properly; your audio is good so they can hear you; and you have the right software set up to host your online meetings.

 

Now, occasionally stuff does go wrong, and that’s okay!

A few months ago, I was delivering a live session and we had...

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What Equipment Do You Need to Start an Online Business Club?

 

In my last blog post I covered the top 3 barriers preventing people from starting an online business club and how you can overcome them.

Now, I want to look at exactly what equipment and technology you need to get started with your online business club. 

The great news is you don’t need a lot of stuff! It’s really easy technology nowadays and you’ve probably already got the software that you need because you’re already using it for online meetings.

 

Software

 

The first thing you need is software for hosting your online business club.

When I started the Value Pricing Academy in 2014, I was using GoToMeeting, and then we shifted over to Zoom. But there are so many other platforms as well.

 

Hardware

 

The other thing you need is a few bits of hardware, which you also probably already have because in the last year or two we’ve gotten so used to meeting with clients online. So, you probably have the equipment you need,...

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Overcoming the Barriers Between You and an Online Business Club

 

In my last blog post I went through the 6 BIG benefits of starting an online business club. It’s an amazing opportunity that can not only add huge value to your clients, but also create a big revenue stream for you. Plus, it’s FUN!

However, there are 3 common barriers that might be holding you back from tapping into this great opportunity. In this blog post, I’ll take you through those barriers, as well as how to overcome them.

 

Firstly though, I want to highlight that whilst equipment and technology might feel like a barrier, it really shouldn’t be one! In my next blog post, I’ll take you through the very simple equipment and technology you need to get you started.

 

1 – “I don’t know how!”

 

Firstly, it’s actually not that difficult to build a business club. Secondly, if you don’t know how now, that’s something that I can help you with.

As I mentioned, in the next blog post I’ll be...

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The 6 Benefits of Running an Online Business Club

 

The idea of starting an online business advisory club can be daunting. The technology can seem overwhelming and there are a number of barriers which can hold us back. However, when we keep it simple, it’s not actually difficult to do! In this blog post, I’ll share with you the 6 BIG benefits of running an online business club.

 

1 - Scalable

 

Traditionally as a profession we work with clients one-to-one, and that’s fine, but it puts a limit on what is possible for us to do, because we can only work with one person at a time. And we only have so many hours in a week! That means we can only take on a certain number of clients to work with so that we don’t run out of time.

However, if we think a little bit differently, we can start to SCALE. 

Let’s think about that opportunity. Imagine you start a business club, and you have 10 great clients who come along to listen to your content. They then get so much value from you that they...

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Why Marketing is So Important and How to Get Started – Part 2

marketing Aug 08, 2021

 

Accountants and Bookkeepers find marketing so, so difficult. In my last blog post, I shared with you some of the questions that I get asked the most frequently surrounding marketing, as well as my answers to them. In this post, I’ll share with you what a plan for growth should look like.

 

What should a plan for growth look like?

There are a series of steps you can take to build a marketing plan:

  1. Be really clear on your vision – what do you want your firm to look like when it’s finally done at the end of your journey. Where do you want to be 12 months from now? Once you know where you’re going, you can start to create a strategy.
  2. What is your marketing strategy? That means you need to be crystal clear on what your ideal client looks like. Have that in writing and share that with the whole team.
  3. You also have to think about your positioning statement. So, now you know who your ideal client is, who you’re targeting, what are the words that...
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Why Marketing is So Important and How to Get Started - Part 1

marketing Aug 01, 2021

 

Accountants and Bookkeepers find marketing so, so difficult. Over the next two blog posts I’ll share with you some of the questions that I get asked the most frequently surrounding marketing, as well as my answers to them.

 

What are the obstacles to marketing?

There are 3 main obstacles that we need to overcome in order to unlock the power of marketing:

  1. Lack of knowledge – As accountants and bookkeepers, we’re not taught marketing. We’re taught the technical skills for becoming an accountant, but not marketing. So, we need to acquire the knowledge as marketing is the most important function for any business. Without marketing we don’t have a business! Marketing is so critically important; it’s what differentiates us from everybody else.
  2. Lack of interest – Marketing is so important, but as trained accountants it’s not our primary interest. We have to overcome that and become fascinated with marketing.
  3. Too busy – So...
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Video VS. Live: Why Going Live is SO Powerful

marketing Jul 25, 2021

Historically, we have tended to do everything with our clients on a one-to-one basis. However, in the past few years, the world has changed massively. We’re increasingly moving online rather than meeting face-to-face, and this opens up new opportunities for scaling this process and delivering value one-to-many.

 

In the last blog post I took you through 9 different ways you can utilise video so that you increase your value and come across as the expert. Now, I want to take that a step further and think about the benefits of going LIVE. That is, the benefits of webinars and live streams to social media.

 

Video is great for so many reasons, and there are so many ways that you can use video to build value. But going live is even better still.

 

Scaling one-to-many

 

With live streams and webinars, you can reach a much wider audience than typical one-to-one communication with clients. If you have an update about your work, let your clients know...

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9 Different Types of Video to Make You Stand Out Online

marketing Jul 18, 2021

In the past year and a half, the world has changed massively. We’re not having as many face-to-face meetings and interactions. Instead, the need to stand out and communicate with confidence online is rising as our interactions increasingly move online. And this online world isn’t going away. So, we have to learn to adapt so that we can be seen as the experts in our field and stand out from the competition in this new online world.

 

In the last blog post, I covered 7 key areas for better communication in the online world. Now that you know the basic standards for creating online content, I want to share with you the 9 different kinds of video that you can utilise to stand out online and position yourself as the expert.

 

Why video?

 

You may already know that video marketing is one of the most powerful forms of marketing, particularly in this profession. That’s because we’re in the people industry. The reason your clients buy from you is...

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7 Key Tips For Better Communication in the Online World

In the past year and a half, the world has changed massively. You’re probably finding right now that you’re not having many face-to-face meetings. You’re having meetings over Zoom, or on Microsoft Teams. And this situation isn’t going to change in a hurry, this online world isn’t going away. So, we have to learn to adapt so that we can be seen as the experts in our field and stand out from the competition in this new online world.

 

In the last blog post, I explained the Power of Context – how the way that you present yourself online affects how much clients are willing to pay you. Now, I want to share with you 7 essential tips for improving how you communicate online. By improving these factors, you play into the Power of Context concept, supporting your expert positioning so your clients see your value and pay you more – pay you what you deserve.

 

I recommend going through each of these 7 factors and scoring yourself from...

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