Mark's Academies
READY TO TRANSFORM YOUR BUSINESS?
Welcome to the Value Pricing Academy!
Welcome to the Value Pricing Academy, founded by me, Mark Wickersham, in 2014 with a mission to transform the profitability and success of accounting firms worldwide. Drawing from my own journey as an accountant and business owner, I've dedicated my career to teaching the art of value pricing since 2000.
The Value Pricing Academy is designed to cater to accountants at different stages of their business growth, offering three distinct levels of membership tailored to meet you right where you are:
This is for you if you are an accountant or bookkeeper running your own accounting firm.
For the forward-thinkers who want to lead at the cutting edge, focusing on creating exceptional value through business advisory services and leveraging the latest in technology like AI and ChatGPT.
This is for you if you are a solo bookkeeper, run a small bookkeeping business, or run an accountancy practice.
Aimed at firms ready to scale, this level dives deeper into marketing and advanced pricing strategies for core services, helping you grow profitably.
This is for you if you are an accountant or bookkeeper running your own accounting firm (or wanting to start).
Perfect for those just starting out or small firm owners. It lays down the basics of strategy, value pricing, marketing, and systems, providing a solid groundwork to build upon.
Choosing where to start depends on your current needs and goals. Whether you're just starting out with Level 1 or jumping straight into the top-level stuff with Level 3, flexibility is key. You can upgrade, downgrade, or exit at any time. There is no minimum commitment, a 30-day guarantee, and the promise that your initial price is locked in for the entirety of your membership – despite our constant enhancements and annual price updates.
Check out the video below for more information on the Academies, as well as how to figure out which of the three levels is right for you. And if you have any questions, feel free to reach out to my team by emailing '[email protected]' at any time with questions.
I'm excited to welcome you into our community and to see you thrive within the Value Pricing Academy. Let's make your accounting firm not just more profitable, but more enjoyable to run. See you soon at the next live session!
THE VALUE PRICING ACADEMY
Which Academy Level is Right For You?
Value Pricing Academy
Level 3: Mastery
Value Pricing Academy
Level 2: Growth
Value Pricing Academy
Level 1: Foundations
Monthly Live Sessions
Essential Foundations (with Jessica Fox)
Pricing Fundamentals
Effective Pricing
Group Workshops – learn from your peers
Practical Pricing – training and the exact systems for pricing your core services
Marketing Fundamentals
Essential Systems
Profit Advisory – training to help you add value to clients through Advisory
Communication Mastery
Advanced Pricing
Leading Edge
Video Training Programmes
The core foundations of a super-successful accounting firm**
ChatGPT for accountants and bookkeepers
Re-pricing existing clients… and other strategies for getting results fast*
How To Price Bookkeeping**
How to build an extraordinary accounting firm**
How to profit from business advisory and management reporting**
Software
Effective Pricing Software***
Profit Diagnostic Software
GRID - additional Business Advisory tools
Other
Closed Private Facebook Group
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Starter Plan
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*Content delivered on a drip-feed system over the first 5-weeks in the Academy
**Content delivered on a drip-feed system over the first 6 -months in the Academy
***The Effective Pricing Software (created by Mark in 2020) gives the ability to offer a value-based price to your clients using Mark’s teachings. Academy members get access to a plan as part of the membership.
This is for you if you are an accountant or bookkeeper running your own accounting firm.
For the forward-thinkers who want to lead at the cutting edge, focusing on creating exceptional value through business advisory services and leveraging the latest in technology like AI and ChatGPT.
This is for you if you are a solo bookkeeper, run a small bookkeeping business, or run an accountancy practice.
Aimed at firms ready to scale, this level dives deeper into marketing and advanced pricing strategies for core services, helping you grow profitably.
This is for you if you are an accountant or bookkeeper running your own accounting firm (or wanting to start).
Perfect for those just starting out or small firm owners. It lays down the basics of strategy, value pricing, marketing, and systems, providing a solid groundwork to build upon.