Getting Stuff Done: Finding Clarity and Limiting Distractions

Uncategorized Nov 08, 2021

 

In my last blog post, in this series about getting more stuff done, I talked about the importance of energy and how we can find more energy to promote productivity.

In this blog post, I share with you how to get more clarity in our lives, as well as some of the biggest time-wasting distractions that get in our way, and some tips on how to limit them.

 

How to get more clarity

 

To get more clarity in our lives, what we need to do is figure out what our goals are. What do you want your life to look like? What do you want your business to look like?

Have you sat down and thought about your goals and where you want to be? Because a lot of people haven’t done that. So they’re working really hard and putting in lots of hours, but they’re not really going anywhere because they haven’t got that clarity.

One of the foundations that I like to teach is called Vision to Plan, which is a process that I’ve been doing now for 15 years. Because things...

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Getting Stuff Done: The Importance of Energy

strategy Nov 02, 2021

 

Do you ever struggle with feeling overwhelmed?

We all do.

Because no matter how successful we are or how much stuff we manage to get done, we always want to get more done. So we start to feel overwhelmed and down for a while.

But largely we feel overwhelmed because we drive ourselves too hard. Or, sometimes, it’s because we’re lacking clarity.

 

In this blog post in a series on how to find the time to get stuff done, I’ll take you through why energy is so important for productivity, and how you can find more energy.

 

The Importance of Energy

 

Have you ever had those mornings where you’ve gotten to your desk with a big to-do list that’s been preying on your mind, and you sit there and just think, ‘I’m tired, I can’t, this is too hard, I can’t be bothered’? And the morning drags by because you’re so tired and overwhelmed.

When we feel like that, it’s because we aren’t bringing enough...

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How to Price Complex Tax Planning Work

tax value pricing Oct 24, 2021

 

Tax planning is a big opportunity to add significant value to our clients. Unfortunately, we often price it completely wrong and miss out on premium fees.

In my latest YouTube video (from a Live Webinar) I teach you strategies for getting bigger fees from tax planning. In this blog post, I’ll give you a snippet of the key principles from that video, but you can watch the whole video here: https://youtu.be/-3J-yiIjn08

 

The Key Principles

 

Never price tax planning work by the hour

 

We should absolutely NOT be pricing tax planning work based on how long the work takes, because that's completely irrelevant!

No client is ever interested in how many hours we spend doing something. The only thing that clients are interested in is the end result that we can get for them.

And the great thing about tax planning work is that we can get big results for clients.

 

Fully communicate the value and benefits of the tax planning

 

You need to think very...

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How to Come Up with Content Ideas for your Online Business Club

 

In my last blog post, I went over my top 3 tips for becoming more confident when building your online business club, the third of which was to know that you have great content.

In this blog post, I want to show you how you can come up with that amazing content quickly.

 

Have a Theme

 

The first thing you want to do to create content for your online business club is to come up with a theme. So, what is it that you would teach business owners? And that depends largely on your expertise and what you’re most comfortable with.

For example, if you are a bookkeeper, you might be really switched on with the latest technology as part of financial systems. So you could build your business club around how to be more productive and efficient with your business.

 

The thing that I would suggest for most people would be some form of Business Advisory because that's where we as a profession can add huge value.

And it's not that difficult to do a lot of...

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3 Tips To Be More Confident Online

 

In my last blog post I went over the essential software and equipment that you need to start running your online business club.

Now, I want to give you 3 top tips for becoming more confident when speaking and teaching online so that you can start overcoming those barriers that I spoke about in a previous blog post.

 

1 – Know that you’re set up properly

 

In my last blog post, I told you the essential software and equipment you needed to get started. Knowing that you have the right equipment, you know how to use it, and it’s all set up correctly is the first step towards being a confident communicator online.

You need to make sure your lighting and camera are good so your audience can see you properly; your audio is good so they can hear you; and you have the right software set up to host your online meetings.

 

Now, occasionally stuff does go wrong, and that’s okay!

A few months ago, I was delivering a live session and we had...

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What Equipment Do You Need to Start an Online Business Club?

 

In my last blog post I covered the top 3 barriers preventing people from starting an online business club and how you can overcome them.

Now, I want to look at exactly what equipment and technology you need to get started with your online business club. 

The great news is you don’t need a lot of stuff! It’s really easy technology nowadays and you’ve probably already got the software that you need because you’re already using it for online meetings.

 

Software

 

The first thing you need is software for hosting your online business club.

When I started the Value Pricing Academy in 2014, I was using GoToMeeting, and then we shifted over to Zoom. But there are so many other platforms as well.

 

Hardware

 

The other thing you need is a few bits of hardware, which you also probably already have because in the last year or two we’ve gotten so used to meeting with clients online. So, you probably have the equipment you need,...

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Overcoming the Barriers Between You and an Online Business Club

 

In my last blog post I went through the 6 BIG benefits of starting an online business club. It’s an amazing opportunity that can not only add huge value to your clients, but also create a big revenue stream for you. Plus, it’s FUN!

However, there are 3 common barriers that might be holding you back from tapping into this great opportunity. In this blog post, I’ll take you through those barriers, as well as how to overcome them.

 

Firstly though, I want to highlight that whilst equipment and technology might feel like a barrier, it really shouldn’t be one! In my next blog post, I’ll take you through the very simple equipment and technology you need to get you started.

 

1 – “I don’t know how!”

 

Firstly, it’s actually not that difficult to build a business club. Secondly, if you don’t know how now, that’s something that I can help you with.

As I mentioned, in the next blog post I’ll be...

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The 6 Benefits of Running an Online Business Club

 

The idea of starting an online business advisory club can be daunting. The technology can seem overwhelming and there are a number of barriers which can hold us back. However, when we keep it simple, it’s not actually difficult to do! In this blog post, I’ll share with you the 6 BIG benefits of running an online business club.

 

1 - Scalable

 

Traditionally as a profession we work with clients one-to-one, and that’s fine, but it puts a limit on what is possible for us to do, because we can only work with one person at a time. And we only have so many hours in a week! That means we can only take on a certain number of clients to work with so that we don’t run out of time.

However, if we think a little bit differently, we can start to SCALE. 

Let’s think about that opportunity. Imagine you start a business club, and you have 10 great clients who come along to listen to your content. They then get so much value from you that they...

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Why Marketing is So Important and How to Get Started – Part 2

marketing Aug 08, 2021

 

Accountants and Bookkeepers find marketing so, so difficult. In my last blog post, I shared with you some of the questions that I get asked the most frequently surrounding marketing, as well as my answers to them. In this post, I’ll share with you what a plan for growth should look like.

 

What should a plan for growth look like?

There are a series of steps you can take to build a marketing plan:

  1. Be really clear on your vision – what do you want your firm to look like when it’s finally done at the end of your journey. Where do you want to be 12 months from now? Once you know where you’re going, you can start to create a strategy.
  2. What is your marketing strategy? That means you need to be crystal clear on what your ideal client looks like. Have that in writing and share that with the whole team.
  3. You also have to think about your positioning statement. So, now you know who your ideal client is, who you’re targeting, what are the words that...
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Why Marketing is So Important and How to Get Started - Part 1

marketing Aug 01, 2021

 

Accountants and Bookkeepers find marketing so, so difficult. Over the next two blog posts I’ll share with you some of the questions that I get asked the most frequently surrounding marketing, as well as my answers to them.

 

What are the obstacles to marketing?

There are 3 main obstacles that we need to overcome in order to unlock the power of marketing:

  1. Lack of knowledge – As accountants and bookkeepers, we’re not taught marketing. We’re taught the technical skills for becoming an accountant, but not marketing. So, we need to acquire the knowledge as marketing is the most important function for any business. Without marketing we don’t have a business! Marketing is so critically important; it’s what differentiates us from everybody else.
  2. Lack of interest – Marketing is so important, but as trained accountants it’s not our primary interest. We have to overcome that and become fascinated with marketing.
  3. Too busy – So...
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