Continuous Learning and Value Pricing - Catching Up With Neil Criddle Part 3

inspiring stories value pricing academy Jun 03, 2024


In the ever-changing world of accounting, ongoing professional development and flexible pricing are essential. This blog examines how regular engagement in training and development sessions can boost personal and business success.


We’ll explore insights from Neil Criddle, who consistently attends every session of the Value Pricing Academy (VPA), highlighting the value of continuous learning and innovation in accounting.


Check out the full video with Neil here.


The Power of Continuous Engagement and Innovation


Neil's consistent attendance at every live VPA training session shows the importance of regular engagement and learning for professional growth. His dedication keeps him updated with industry trends and practices, enhancing his skills, and broadening his perspective with fresh insights.

Accounting is dynamic, and so are the VPA’s training sessions. Every year, new tools like ChatGPT reshape tasks such as tax return processing, marketing, and client communication. By revisiting familiar topics with new technologies, these sessions show how innovation can redefine traditional accounting practices, keeping attendees ahead of the curve.


Community Learning

The community element of live training sessions is crucial. Neil highlights that the varied questions and experiences shared by participants inspire creativity and problem-solving. This enriches understanding and creates a supportive network among accounting professionals facing similar challenges.


The Importance of Client Communication

Neil notes the importance of open communication with clients when it comes to pricing. By explaining the reasons for fee adjustments, such as enhanced services or software, clients understand and value the changes, leading to mutual trust and clear expectations.


What Can We Learn?


Accounting professionals must continuously learn and adapt to remain competitive. Neil's experiences show that ongoing development and strategic pricing adjustments significantly boost personal and business growth.


By continuing to learn and grow, accountants can improve their expertise, client relationships, and drive their firms to greater success. Regular participation in development and openness to change are crucial for staying ahead of the curve in the ever-changing field of accounting.


Check out the full video on this topic for detailed discussions on professional development and value pricing in accounting.



If you found this valuable and would like to learn more about value pricing, I run a free live online training session every month with a topic chosen by you. Attend live and you can ask me any questions you have. Click here to register and I will send you an invitation to the next session.


Wishing you every success on your pricing journey


Mark Wickersham


Chartered Accountant, Public Speaker and Author of Amazon No.1 Best Seller “Effective Pricing for Accountants”