What Equipment Do You Need to Start an Online Business Club?


In my last blog post I covered the top 3 barriers preventing people from starting an online business club and how you can overcome them.

Now, I want to look at exactly what equipment and technology you need to get started with your online business club. 

The great news is you don’t need a lot of stuff! It’s really easy technology nowadays and you’ve probably already got the software that you need because you’re already using it for online meetings.




The first thing you need is software for hosting your online business club.

When I started the Value Pricing Academy in 2014, I was using GoToMeeting, and then we shifted over to Zoom. But there are so many other platforms as well.




The other thing you need is a few bits of hardware, which you also probably already have because in the last year or two we’ve gotten so used to meeting with clients online. So, you probably have the equipment you need,...

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Overcoming the Barriers Between You and an Online Business Club


In my last blog post I went through the 6 BIG benefits of starting an online business club. It’s an amazing opportunity that can not only add huge value to your clients, but also create a big revenue stream for you. Plus, it’s FUN!

However, there are 3 common barriers that might be holding you back from tapping into this great opportunity. In this blog post, I’ll take you through those barriers, as well as how to overcome them.


Firstly though, I want to highlight that whilst equipment and technology might feel like a barrier, it really shouldn’t be one! In my next blog post, I’ll take you through the very simple equipment and technology you need to get you started.


1 – “I don’t know how!”


Firstly, it’s actually not that difficult to build a business club. Secondly, if you don’t know how now, that’s something that I can help you with.

As I mentioned, in the next blog post I’ll be...

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The 6 Benefits of Running an Online Business Club


The idea of starting an online business advisory club can be daunting. The technology can seem overwhelming and there are a number of barriers which can hold us back. However, when we keep it simple, it’s not actually difficult to do! In this blog post, I’ll share with you the 6 BIG benefits of running an online business club.


1 - Scalable


Traditionally as a profession we work with clients one-to-one, and that’s fine, but it puts a limit on what is possible for us to do, because we can only work with one person at a time. And we only have so many hours in a week! That means we can only take on a certain number of clients to work with so that we don’t run out of time.

However, if we think a little bit differently, we can start to SCALE. 

Let’s think about that opportunity. Imagine you start a business club, and you have 10 great clients who come along to listen to your content. They then get so much value from you that they...

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Why Marketing is So Important and How to Get Started – Part 2

winning clients Aug 08, 2021


Accountants and Bookkeepers find marketing so, so difficult. In my last blog post, I shared with you some of the questions that I get asked the most frequently surrounding marketing, as well as my answers to them. In this post, I’ll share with you what a plan for growth should look like.


What should a plan for growth look like?


There are a series of steps you can take to build a marketing plan:

  1. Be really clear on your vision – what do you want your firm to look like when it’s finally done at the end of your journey. Where do you want to be 12 months from now? Once you know where you’re going, you can start to create a strategy.
  2. What is your marketing strategy? That means you need to be crystal clear on what your ideal client looks like. Have that in writing and share that with the whole team.
  3. You also have to think about your positioning statement. So, now you know who your ideal client is, who you’re targeting, what are the words...
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Why Marketing is So Important and How to Get Started - Part 1

winning clients Aug 01, 2021


Accountants and Bookkeepers find marketing so, so difficult. Over the next two blog posts I’ll share with you some of the questions that I get asked the most frequently surrounding marketing, as well as my answers to them.


What are the obstacles to marketing?


There are 3 main obstacles that we need to overcome in order to unlock the power of marketing:

  1. Lack of knowledge – As accountants and bookkeepers, we’re not taught marketing. We’re taught the technical skills for becoming an accountant, but not marketing. So, we need to acquire the knowledge as marketing is the most important function for any business. Without marketing we don’t have a business! Marketing is so critically important; it’s what differentiates us from everybody else.
  2. Lack of interest – Marketing is so important, but as trained accountants it’s not our primary interest. We have to overcome that and become fascinated with marketing.
  3. Too busy ...
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Video VS. Live: Why Going Live is SO Powerful

Historically, we have tended to do everything with our clients on a one-to-one basis. However, in the past few years, the world has changed massively. We’re increasingly moving online rather than meeting face-to-face, and this opens up new opportunities for scaling this process and delivering value one-to-many.


In the last blog post I took you through 9 different ways you can utilise video so that you increase your value and come across as the expert. Now, I want to take that a step further and think about the benefits of going LIVE. That is, the benefits of webinars and live streams to social media.


Video is great for so many reasons, and there are so many ways that you can use video to build value. But going live is even better still.


Scaling one-to-many


With live streams and webinars, you can reach a much wider audience than typical one-to-one communication with clients. If you have an update about your work, let your clients know...

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9 Different Types of Video to Make You Stand Out Online

In the past year and a half, the world has changed massively. We’re not having as many face-to-face meetings and interactions. Instead, the need to stand out and communicate with confidence online is rising as our interactions increasingly move online. And this online world isn’t going away. So, we have to learn to adapt so that we can be seen as the experts in our field and stand out from the competition in this new online world.


In the last blog post, I covered 7 key areas for better communication in the online world. Now that you know the basic standards for creating online content, I want to share with you the 9 different kinds of video that you can utilise to stand out online and position yourself as the expert.


Why video?


You may already know that video marketing is one of the most powerful forms of marketing, particularly in this profession. That’s because we’re in the people industry. The reason your clients buy from you is...

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7 Key Tips For Better Communication in the Online World

In the past year and a half, the world has changed massively. You’re probably finding right now that you’re not having many face-to-face meetings. You’re having meetings over Zoom, or on Microsoft Teams. And this situation isn’t going to change in a hurry, this online world isn’t going away. So, we have to learn to adapt so that we can be seen as the experts in our field and stand out from the competition in this new online world.


In the last blog post, I explained the Power of Context – how the way that you present yourself online affects how much clients are willing to pay you. Now, I want to share with you 7 essential tips for improving how you communicate online. By improving these factors, you play into the Power of Context concept, supporting your expert positioning so your clients see your value and pay you more – pay you what you deserve.


I recommend going through each of these 7 factors and scoring yourself from...

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Bringing the Power of Context to the Online World

In 1983, behavioural economist Richard Thaler did an interesting experiment involving beer. Thaler had a group of people in the study, and essentially, he wanted to find out how much they were prepared to pay for a particular bottle of beer. The product was the same for everybody, it never changed, the only thing that changed was the way it was sold.

Thaler found that people were willing to pay a very different price depending on where and how the product was sold. This is called the Power of Context. If the beer is being sold in a messy corner shop, stacked in a dusty corner, people are willing to pay a much lower price for it than if they bought the exact same beer next door in a hotel bar, cold from the refrigerator. Likewise, they would pay more for the cold beer on a hot day than a cold one, sometimes even 2 or 3 times the price! Simply changing the context in which you are selling can raise prices.

Another study in 2002 from price psychologists Adaval and Monroe tested this...

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The 3 Big Pricing Mistakes Accountants are Making in 2021

Accountants struggle with pricing!

It’s not their fault… pricing is hard.

When I am helping members of the Value Pricing Academy there 3 things that keep coming up over and over again.  3 things we need to fix.

Let me share with you those 3 big mistakes in this blog post.  However, if you want the full analysis, check out this video on my YouTube channel.




Read on for the summary points or click here to watch the full video.


Mistake #1


You are still pricing too low!

2020 was a big shock to the economy with the emergence of COVID-19, lockdowns and travel restrictions.  Many of your clients have struggled.  Many business owners have had to shut their doors.

And things are still tough in 2021.  Arguably tougher, as businesses have to pay back the loans and tax deferrals.

When clients are struggling there is a natural tendency to want to help by keeping prices low.  The trouble is that’s not really...

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