How A Bookkeeper Increased Her Prices By Almost 60% After Just 12 Months

Recently, one of my students has been dropping some frankly amazing success stories into my Facebook Support Group:


The results she is getting are absolutely incredible, so I just had to interview her!

You can watch the full interview here.


Lana’s biggest challenges

One of the biggest challenges Lana had to face was scope creep.

“Client’s didn’t understand that no, you hired me to do ‘A’, and now you’re asking me to do ‘B’, ‘C’ and ‘D’ as well!”

These clients tended to become difficult and reluctant to pay the bill at the end. This was hard on Lana as she was trying so hard to provide for her family, but clients were refusing to pay her for her work.

The tax season rush was another big issue Lana faced.

Come January, all her clients panicked as the tax year end was approaching, and Lana was struck with a huge influx of enquires and new clients wanting her to bring their...

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I don't have time to do marketing

Recently, one of my students – Cathy - left me this question in my Facebook group:

“I need to do more marketing but I don’t have the time. I’d love to outsource it but I don’t know how to hire someone because I don’t know all of what I need – it’s a catch-22! Plus, I don’t want a regular digital marketing agency, I would prefer my own offshore marketing employee. Any suggestions on how to get good people in that area, especially as I don’t know how to judge their work performance.”

My first response to this is to avoid the big mistake we tend to fall into when we hire people…

 You can watch the video here...


You need to learn

 Michael Gerber talks about this in his book ‘The E-Myth Revisited’ – he calls it abdicating responsibility.

This is when there is a function in your business that you don’t want to get involved with because you are to busy or don’t enjoy the...

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How to build your practice up to sell in 5 years

One of my students asked me this question in my Facebook group the other day:

‘I’m thinking of selling my practice in 5 years. What should I do to build it up for then?’

 I came up with 5 thoughts on that. You can watch the video here:

First let me share with you a piece of advice…


Built to Sell

Go and read the book ‘Built to Sell’. It’s by a good friend of mine, John Warrillow. He specialises in helping businesses to become more sellable.

It’s a really interesting story that illustrates a lot of powerful points that will help you to build a more sellable business – whether it’s your own you are intending to sell, or you are helping your clients with the same issue.

I highly recommend you follow John for more of his great material on this subject as well.

Now, here are my 5 thoughts on how to make your business more sellable…


#1 – Be Profitable

If you want to sell your business, it needs to...

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How to make more profit without hiring an employee


Back in 1996 when I started my own accounting firm, I was very ambitious and wanted to grow.

Within the first couple of months, I hired my first team member and 2 trainees, and the firm just kept growing. With this small close-knit team, I found the business really enjoyable to work in. 

But things started to change as my business grew. 4 years in, I had 12 employees. At that point, the fun went out of the business…

With 12 people in the office the dynamics changed. There were internal politics going off and I had to become very careful with hiring decisions.

In the late 90s, I had a team member who was quite good with technology, so they set up the whole office with all of their computers and set up a server for us all to communicate on. The server crashed at one point and that team member demanded a pay rise before they would fix it. 

I was so shocked! It made me realise, I don’t like working with people.

I love client work – I enjoy consulting,...

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How to Build an Extraordinarily Successful Accounting Firm

There are 6 critical steps to building an extraordinarily successful accounting or bookkeeping firm. Let me take you through them…

You can watch the video here.


#1 – Plan

This is a critical step that most businesses skip over.

If you want to build your business up into something really successful, you need to decide on what that vision of success means to you. What do you want your business to look like when it’s ‘done’?

When you have that vision, you can then work backwards. If you know what you want to achieve, what key milestones do you need to reach in order to get there? What strategies do you need to have in place to reach those milestones?

As part of that plan, you also need to consider who your ideal client is. A huge part of your business is about getting the right clients, you need to have a crystal-clear idea of who your ideal client is so that you can really work towards those ideals.


#2 - Pricing

Pricing is the most...

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How to Get High Quality Appointments Consistently

We meet with potential clients all the time. Sometimes face-to-face, more recently it tends to be online through online meeting software like Zoom.

We meet with people because we are in the relationship industry. We want to work out if the client is right for us and also if we are the right fit for the client.

Meetings are the heart of our sales process. It’s how we convert brand new leads into paying clients.

Without a system, this process can be a bit chaotic.

You can watch the video here.


Systems are so important

Your system will help you to position yourself as the expert and attract the right sort of people – the sort of people you want as your clients.

With a great appointment generation system set up in your firm, you will start to meet with better quality clients.

If you build into your system a pre-qualification process, you will also avoid wasting time on bad clients, tyre-kickers and PITA clients that are just not right for your business and will never...

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The 3 Core Ways to Grow Any Business

Very often businesses want to grow.

As their accounting professional, you are one of the best people to help them do that.

Growing a business is about understanding the numbers and developing core strategies for growth. In any business, there are 3 main ways to grow.

The marker for growth tends to be measured by the top-line sales. We are always striving to increase sales. The problem is, you can’t manage sales directly. It’s the end result of a series of other processes.

You can watch the video here.



Sales is made up of 3 core elements…

  • Customers: The number of customers a business has in a year
  • Frequency: How often those customers buy in a year
  • Amount: How much they spend on each purchase

If you had a business with 100 customers, and each of those customers bought on average 4 times a year, you will have 400 transactions in a year. If each customer spends on average $100 on each transaction, then your annual sales would be $40,000.


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How to Price Business Start-Up

When I started my own accounting firm in 1996, for the first 2 or 3 years I seemed to attract lots of business start-ups.

I spent a lot of time helping them, giving advice, telling them what they needed to do for tax purposes, how to keep their books in order – they had tons of questions. 

But I had no idea how to price.

I avoided the pricing conversation. I just answered all their questions and kept my fingers crossed that at the end of the year I would get the end of year accounts and pray that I could charge enough to make some money.

Unfortunately, what I often found was that some of those business start-ups didn’t actually make it through the first year. All that time I spent helping them for free was wasted. The businesses that did make it past that first year often struggled to pay my fees.

By the way, you can watch the video here if you prefer...


Business Start-Ups are Tough

For a while I thought I should stop focusing on business start-ups because...

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4 Ways to Price Clean-Up Work

bookkeeping value pricing Nov 09, 2020

Clean-up work is one of those services that can feel quite tricky to price.

When a client comes to you with their books and records in a complete mess and they ask you to fix them and give a price – the difficulty is the huge amount of uncertainty.  

You have no idea how much work is going to be involved. You can try asking the client to get a better idea, but sometimes they aren’t any more clued up on their books!

You might ask when they last reconciled their bank account and they tell you it was a few weeks ago, but in reality it hasn’t been reconciled properly for 6 years.

The clients don’t know the answers and you won’t know the true scope of the work until you actually start.

It’s challenging – so how do you price that?

By the way, you can watch the video here if you prefer...


Option 1 – Charge an Hourly Rate

This is what most accountants and bookkeepers do, but it’s the worst possible way of pricing.


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How to Price During COVID 19 and Tough Times

covid19 value pricing Nov 02, 2020

During the time of writing this blog, we are in a global pandemic causing a lot of issues for a lot of businesses. Of course, even outside of COVID19, we often go through tough times with recessions and such.

A question I get asked so often, and even more so with the current situation, is: 

“How to you change your approach to pricing when times are tough?”

It’s a difficult and delicate matter, but here are different ways you can think about your pricing during these hard times…

By the way, you can watch the video here if you prefer...


Should I reduce my prices?

Absolutely not!

You have to stay in business. If you don’t stay in business, you can’t help your clients! You have to stay commercial.


Not everyone is struggling

Even though times are tough, not everyone will be struggling in the same way.

Some businesses even thrive in these times of crisis.

There is no need to discount your prices for businesses that can still afford...

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