How to build a successful bookkeeping business
In this ICB approved training programme you will learn the foundations for building a great bookkeeping business. From how to create a winning strategy, how to value price bookkeeping services, the most powerful ways to win new clients, going beyond the books and making a difference to clients lives, and advanced selling, pricing and marketing skills.
Featuring ICB member Jane Aylwin, it is aimed at any size bookkeeping business from a sole practitioner upwards.
In particular here are just some of the many things you will learn:
- The profit equation and the 4 ways to grow your profits
- The 3 steps to creating your marketing strategy
- Pricing strategy and your 3 options
- The 2 things every customer wants
- The 7-step formula to value pricing
- A pricing system for building the value so you price with confidence
- The 3 reasons why you must involve your client in the pricing process
- 5 powerful referral systems for winning more clients
- How to differentiate yourself and demonstrate you are the credible expert
- 3 ways to grow your prospect list rapidly
- How to promote and cross-sell management reporting
- The power of price psychology - 4 ways to make your price seem small
- How to convert sales leads into clients
- The most powerful form of marketing (your competitors won't know this!)
You to get two further bonuses as part of this training:
- My video training programme “Cloud Pricing: A systems approach to value pricing”, and
- An exclusive VIP Voucher Code giving you free access to my Cloud Pricing software (http://www.pricinginthecloud.com).