The power of free

value pricing Feb 05, 2018

The power of free

Everyone loves a bargain. But actually there’s something they love more.

Getting something for free.

The most powerful word in marketing

Free.

It’s the most powerful word in marketing. And it’s used all over the place in marketing copy.

A powerful way of presenting your prices to customers is through menu pricing using a tick list of options that shows customers what they do and don’t get. It’s visual, powerful and it works. And most of the time that technique means a series of ticks and crosses.

But sometimes you can add in something different. You can add in the word free.

It’s even more powerful than a tick.

As I’ve already said people love getting something for free. They love getting something more than they expected. It stands out.

Don’t go overboard

Of course, it could be tempting to go overboard. To use it everywhere. But don’t.

People like getting a bonus. Something extra. But use the word free everywhere and suddenly its value diminishes. Suddenly people don’t value what they get for free. So use it where it will work best. But most importantly use it sparingly.

Find out more about how to harness the power of free by watching my video here.

 You can watch the video here.

Every month I provide free online training helping accounting professionals get results from value pricing. If you want to get access to that free training click here to register your place on the list of people I invite.

Wishing you every success on your pricing journey

Mark Wickersham
Chartered Accountant, public speaker and #1 best-selling author of
Effective Pricing for Accountants

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