How to Get Your Clients to Love You

strategies for accountants Feb 26, 2019

The other day I received a lovely little package through the post. It kind of blew me away when I got it, I was seriously impressed.

Just to put this into context, this present arrived along with a thank you card from Reza Hooda, someone who I’ve mentored now for several years and helped with his pricing.

The card reads:

It was a lovely little message and he is someone who is doing incredible things in his firm.

Now, often accountants and bookkeepers may send a thank you note to their clients, perhaps with a bottle of wine or some such gift. But I think Reza’s gift takes this to a whole other level.

Firstly, it was beautifully packaged, with Reza’s firm logo Walji & Co on the case. Then inside was a beautiful really high-quality power bank, a branded charger for the car, a portable speaker, and a USB drive.


Watch the video here and you’ll get what I mean.


It’s something of high quality and real use to me. Something I will keep.

You should be doing something similar for your clients.

If you really care about your clients, you really want to be rewarding them for being a client. So what about creating them a gift like this that is impactful, useful and will really last.

You may be worried about the cost of such a gift. But what is the value of a client to you? If you’ve got a client that spends several grand with you every single year, don’t they deserve something that is going to impress them?

And when you really wow clients with impressive things, then just like me, they are going to tell other people about it.

So, what can you do for your clients to blow them away with how much you care about them?



If you found this valuable and would like to learn more about value pricing, I run a free live online training session every month with a topic chosen by you. Attend live and you can ask me any questions you have. Click here to register and I will send you an invitation to the next session.

Wishing you every success on your pricing journey

Mark Wickersham

Chartered Accountant, Public Speaker and Author of Amazon No.1 Best Seller “Effective Pricing for Accountants”