How to get your clients to love you

value pricing Feb 26, 2019

The other day I received a lovely little package through the post. It kind of blew me away when I got it, I was seriously impressed.

Just to put this into context, this present arrived along with a thank you card from Reza Hooda, someone who I’ve mentored now for several years and helped with his pricing.

The card reads:

It was a lovely little message and he is someone who is doing incredible things in his firm.

Now, often accountants and bookkeepers may send a thank you note to their clients, perhaps with a bottle of wine or some such gift. But I think Reza’s gift takes this to a whole other level.

Firstly, it was beautifully packaged, with Reza’s firm logo Walji & Co on the case. Then inside was a beautiful really high quality power bank, a branded charger for the car, a portable speaker and a USB drive.

Watch the video here and you’ll get what I mean.

It’s something of high quality and real use to me. Something I will keep.

You should be doing something similar for your clients.

If you really care about your clients, you really want to be rewarding them for being a client. So what about creating them a gift like this that is impactful, useful and will really last.

You may be worrying about the cost of such a gift. But what is the value of a client to you? If you’ve got a client that spends several grand with you every single year, don’t they deserve something that is going to impress them?

And when you really wow clients with impressive things, then just like me, they are going to tell other people about it.

So, what can you do for your clients to blow them away with how much you care about them?

And if you want to join a community of like-minded accounting professionals learning to price more effectively, then you can click here to join my free Facebook support group and take part in the discussion by letting us know what you have done for your clients.

Wishing you every success on your pricing journey.

Mark Wickersham

Chartered Accountant, public speaker and #1 amazon bestseller of “Effective Pricing for Accountants”

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