Accountants and Bookkeepers find marketing so, so difficult. In my last blog post, I shared with you some of the questions that I get asked the most frequently surrounding marketing, as well as my answers to them. In this post, I’ll share with you what a plan for growth should look like.
There are a series of steps you can take to build a marketing plan:
Put the marketing foundations in place:
Having then got those foundations in place, make sure you consistently schedule time every week to work on the marketing, even if it’s only a couple of hours. Create some content, write blog posts, make videos, create social posts, and design them all to drive traffic to your lead page to build up your list.
The number 1 trend, and one of the most powerful forms of marketing, is video marketing.
This is something the profession is WAY behind on because we tend to be introverts and hate the idea of being on camera. And yet, this is so important because we’re in a relationship industry, people are looking for an accountant or bookkeeper who they hope they will be working with closely for years to come, and people buy from people that they like. If they can see your personality on video, you can build that relationship, and if they like you, they will hire you.
If you include a video on your website explaining your benefits with enthusiasm, passion and energy, you will stand out from the crowd and win more clients. Because most accountants are not doing it, when you do video, you have an advantage, and you stand out.
And there is so much potential for what you can do with video. You can build it into different pages on your website, use it for marketing, post content on YouTube. The possibilities are endless, and they will really make you stand out as the expert in your field.
Watch the full video on why marketing is so important and how you can get started here: Why marketing is so important and how to get started
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Wishing you every success on your pricing journey.
Chartered Accountant, Public Speaker and Author of Amazon No.1 Best Seller “Effective Pricing for Accountants”
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