Grab Your Ticket Now!
MARK WICKERSHAM PRESENTS:

The Value Conference 2023


Accountants creating and capturing value
The Value Pricing Conference


ONLINE


October 3rd-5th 

10:45 am - 2:30 pm EST

(That's the East Coast of the US)

Grab Your Ticket Now!

Learn how to profitably price your services


If you want to MASTER VALUE PRICING, this could be the most important conference you will attend this year.


It takes place live and online over 3 consecutive days from October 3rd - 5th.
 
Mark Wickersham FCA will show you the foundations of pricing, the critical steps to getting better prices and how to create more value for your clients. He’ll share examples you can follow to GET RESULTS FAST.
 
But this conference is about MORE than just value pricing…
 
What you will really learn is how to earn more money, doing more enjoyable work and working less hard.
 
After all, life’s too short to be working crazy long hours for not enough reward!
 
Let Mark Wickersham and other amazing speakers show you how to create more value for your clients and how to capture that value in your price at the Value Conference 2023.


GRAB YOUR TICKET NOW --->

Your Conference Pass Gets You:

Access to all LIVE sessions (over 10 hours of training over 3 days)

Access to the breakout sessions so you can choose the additional training that best meets your needs

✅ Exclusive “Ask Me Anything” sessions with select speakers

Conference workbook with outline notes and space to record your additional notes, so you come away from the conference with your roadmap of what to do to attract better clients and do more valuable work

✅ Surprise bonus resources during some of the live training sessions

You’ll come away from these sessions with CLARITY.  You will know the steps you need to take to get better at pricing and start making the money you KNOW you should be making.

Register your place, block the sessions in your calendar, and attend each session live.

WHAT YOU WILL LEARN:

VALUE FOUNDATIONS


The pricing myth that is holding accountants and bookkeepers back

The BIG mistakes most accounting professionals make when pricing their services

What to do about cheap competition who keep ‘low-balling’ with price

The mindset shift you must take to become CONFIDENT with pricing

3 simple – yet powerful – steps to value pricing your accounting services

The pricing journey… the steps to take when moving to value pricing

Why fixed pricing is not value pricing… and why you should still start there!

Avoid getting the price wrong… how to evaluate scope

If you have a single price for your services, it is the WRONG PRICE – guaranteed!

Why charging different customers different prices is the first foundation of value pricing

VALUE
PRICING


How I used menu pricing in my firm to increase prices 3x!

Why you must always start with the ‘magic of three’

The 7-step framework for building your packages

The reason why menu pricing helps you re-price your existing clients…. without fear of losing any

How to involve your client in the pricing process… and why this is critical for getting higher prices

The 3 stages of the value conversation

3 powerful communication secrets to increase your client’s desire to buy

Why your customers are clueless about price

The power of 9, and why it could be the worst price ending for your prices

Why you must never reveal your headline price

CREATING
VALUE


How to value price advisory services so they become one of your most profitable services

How to sell advisory work without uncomfortable sales techniques

Why anchoring is critical when presenting a business advisory offering

Tax advisory… how to price complex tax planning work

The importance of quantification and extrapolation

How to win better clients when you focus on value

The 3 most powerful strategies for using advisory work to win new clients

The #1 list-building strategy for accountants

How to be confident on webcam or camera – The essential skills to communicate value effectively

How to create a business club for scaling your advisory to another level

And it's not just your life you'll be changing...

 

We’re working with B1G1 to make sure that every conference ticket sold helps to make a big difference in the world.

Attending the conference will not only change your life, through the valuable teaching from fantastic speakers - every ticket sold will also help to change the life of someone in desperate need.

 

Here's what your ticket does:

When 1x person registers for the Value 2023 conference, we provide a day of literacy and business training to a woman in Uganda

This project is in the Karamoja region of Uganda where 84% of families live on less than $2.50 a day (UBS & ICF International, 2012).

The Karamoja Community Development Trust set-up Savings Groups in communities who have been socio-economically marginalised. Group members receive literacy, numeracy and business skills training, elect their own leaders and set their own savings requirements and loan interest rates. Members make lending decisions together and self-manage their Group, giving them complete control over their financial future.

In Karamoja 70% of Savings Group members are women and together, Savings Groups have close to $55,000 in savings. This provides a huge safety net for entrepreneurs to withstand financial shocks and emergencies, building their resilience. With their profits, members are better able to obtain healthcare, nutritious food and educational opportunities for their families.

Charge the high prices you deserve and start working smarter instead of harder!

 


 

The Value Conference 2023 takes place
over 3 days on October 3rd-5th during the following times:

 

10.45am - 2.30pm EST

(That's on the East Coast of the US)

 

3.45pm - 7.30pm

(That's in UK time)

 

Grab Your Ticket Now!