How To Master Value Pricing

Without having to re-invent the wheel

Get your FREE help and support from  Mark Wickersham FCA - the World's leading thinker on implementing value pricing within the global accounting and bookkeeping profession

Enter your details here to get your personal invitation to each monthly training session:

This is what you get

Every month you get a VIP invitation to a 60-minute online mentoring session with me. During each monthly session I will share pricing strategies. I'll also answer your questions and other peoples' questions in each session. And if you can't make a session it's not a problem because you'll get a recording sent to you, which means you can listen to it at a time that suits you.

Why is it free?

I’m sure you’re asking, “Why is this monthly support for free?”

It’s very simple.

I’m a Chartered Accountant.  I have been since 1991.  I love the accounting profession and I’m saddened that most accountants and bookkeepers work way too hard for too little reward.  I want to help transform this noble profession and make it great.  I want to help as many accountants and bookkeepers around the world as possible.  I want to make a difference.

And of course, one day, I hope you might decide to become a part of my ELITE group of firms I mentor.  But I don’t expect you to start paying me any money until first I have added value and made a real measurable difference to your results.

That’s why I’m giving you the opportunity to be coached by me for free.


Here are some of the topics we will cover:

  • How to put your prices up by 15% on average, without losing a SINGLE client
  • The truth about fixed pricing… and why most “so-called pricing experts” are getting it WRONG
  • Discover the 12 fundamentals of value pricing
  • How to spot scope creep before it becomes a problem
  • The secrets to avoiding scope creep – how to charge for scope creep without upsetting the client
  • How to transition your existing clients to value pricing
  • The BIG pricing myth that is holding accounting firms back
  • Learn the 7-step formula for implementing value pricing
  • The BIG mistake most accounting professionals make with their pricing (your competitors are definitely making this mistake; make sure you aren’t)
  • A structured system for every pricing meeting you have so you can price with confidence
  • A step-by-step process for presenting your prices (a framework enabling many firms to DOUBLE their prices and more)
  • How to get clients to see the value so they willingly pay you a higher price
  • The power of price psychology and how to make your price appear smaller than it really is
  • Why putting your prices on a website will LOSE you business
  • Why getting paid right up-front works
  • How to eliminate slow payers
  • What you should never do with written proposals… this is the biggest mistake I used to make and it lost me crazy amounts of business
  • Say goodbye to feeling undervalued and working too hard
  • What to do if a client says, “That’s too expensive!”
  • How to up-sell additional services so that clients buy more from you
  • What to do about cheap competition who keep ‘low-balling’ with price
  • How to start charging for all those small tasks you used to do for free
  • Should you really niche and become a specialist?

About Mark Wickersham

Mark Wickersham – Chartered Accountant, public speaker and #1 best-selling author – is known as the most sought after profit improvement expert in the accounting community.  He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing.

Mark is also a widely published author on practice issues. In May 2011 his book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller. His other books include, “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business”, both of which have been widely acclaimed. 

In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. 


Your VIP invitation to get FREE help

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