Value Pricing Academy: Level 1 (Foundations) (US)

US$110 per person every month

As a member, you're set to receive:

 

  •  In-Depth Live and Recorded Training: Over 5 hours each month, led by industry experts, covering crucial topics such as clarity, growth, pricing, and systems. If you miss a live session, catch up with 30-day access to recordings.

 

  •  Exclusive Core Training Courses: Delivered in manageable chunks, these courses cover 12 key areas essential for a thriving accounting firm, from strategy to content marketing.

 

  •  Valuable Bonuses for Immediate Impact:
    •  Access to Effective Pricing Software (Starter Plan).
    •  Comprehensive training on ChatGPT tailored for the accounting industry.
    •  Our quick-wins course ‘Re-Pricing Existing Clients’
    •  A detailed course on Optimizing your QBO ProAdvisor Profile.
    •  Exclusive access to all conference events and recordings.

 

  •  Interactive Group Workshops and Community: Collaborate and brainstorm with peers, facilitated by experienced professionals, to share challenges and best practices.

 

  •  Guaranteed Investment and Flexible Commitment: Your investment is locked in for the duration of your membership. Plus, there's no minimum period for membership – you have complete control.

 

  •  30-Day Risk-Free Guarantee: Not fully satisfied within the first 30 days? We offer a full refund, no questions asked.

What People Are Saying:

I did my first value pricing, got my client and feel like I got a great deal. And they feel like they got good value as well. I’m 2 months into working with them - they are still very happy to have me and have no qualms with the pricing. I just signed on with Mark Wickersham’s mentoring programme.

Kathy Vanderpool, Lorge CPA

Menu pricing works. I recently had 2 pricing meetings where both clients chose the middle option. Since that meeting, one of the clients has upgraded to my premium package (in the first month!). And the other one plans to re-evaluate their need for the premium option if their business grows as expected. I have switched one client from hourly to value pricing, and just landed a new client who chose the premium package, and my biggest fixed fee yet. I've also been asking for credit cards to charge as recurring payments so I don't have to send invoices and do collections every month. I couldn't do that before value pricing, because the price was so unpredictable. Now I can set a recurring sales receipt in QBO, and not have to worry about when I will get paid. I also shared one of the price psychology ideas Mark taught me with a new client (the power of anchoring) to help him get higher prices for his installation work. It was a pleasant surprise to find he’d done a posting on Facebook saying, ‘Pam is my new hero!!! As a small business owner, I am so happy I have someone like her to rely on for my company’s accounting needs.’ So not only do Mark’s systems help me price better, I can also help my clients with pricing. So, all in all I am very happy with what I’m learning from Mark! I look forward to switching all of my clients to value pricing.

Pam Stocks, On the Books Consulting

I've only attended a few of Mark Wickersham's mentoring sessions on pricing so far, but I'm already blown away with the quality of what I've learned! What he's provided is so systematic and actionable that it almost feels like I've found an unfair advantage for my bookkeeping practice, yet it's all so ethical too. His super practical approach to using value pricing has been the missing link I've been looking for; I expect to turn a major corner in my business this year because of it.

Gabrielle Fontaine, PB, ASBC - Author of "The Freelance Bookkeeper Blog"

What I’ve got from Mark’s mentoring is not just a better idea of pricing and giving it a structure through the Cloud Pricing, but also knowledge of other services that we could offer and charge for. There are quite a few things we have not been charging for that we now realise we can.

Nikolai Naylor - Naylors Accountancy

Mark's mentoring group gives you a totally different way of pricing all of your services - so glad I joined.

Logan Khan - The BOSS Partnership

Mark's mentoring is absolutely world class and a must for all accountants, a seven star programme.

Muhammad Anam - ABN Accountants

A lot of people talk about value pricing, but Mark provides a step-by-step, logical approach for implementing value pricing. His approach was exactly what we needed to overcome three years of internal struggle about implementing and communicating value pricing.  We are amazed at the number of new clients who jump to the top tier of pricing, which, as Mark teaches, it’s time to keep increasing the price!   We are seeing clients who would have annually spent small amounts with us, gladly opting for our Partner option and agreeing to pay us significantly more next year.  The lesson we’ve learned is that not only do our clients highly value our services, they actually CRAVE those services and are willing to pay practically any amount for us to be their closest and most trusted advisor.   It’s time to stop selling yourself short!

Paul Mueller

Mark's mentoring is eye opening - it has stopped us giving away or under-pricing our skill and expertise.

Michael Shenker - Shenkers

Every bookkeeper and accountant needs to listen to Mark speak about pricing! His passion for modernizing the outdated pricing practices that have been in place for nearly a century raises the bar for accounting professionals everywhere. If all bookkeepers and accountants were to learn Mark's pricing strategies, we could as an industry, kick the "hourly, work for peanuts" mindset to the curb for good.

Laura Pilkington, Accounting Elements

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MARK WICKERSHAM TRAINING INTERNATIONAL LIMITED

TERMS OF SALE FOR PRODUCTS/SERVICES

These Terms of Sale set out the terms under which various Products/Services are sold and provided by Us to business customers through Our Sites.

These terms do not apply to any software supplied by us, which is governed by our End User Licence Agreement.

Please read these Terms of Sale carefully and ensure that you understand them before ordering any Products/Services from Our Sites. In particular please familiarise yourself with our “Guarantee/Disclaimer”, set out in clause 3.

By registering for an account you accept these Terms of Sale when ordering Products/Services.  If you do not agree to comply with and be bound by these Terms of Sale, you must not order Products/Services through Our Sites. 

These Terms of Sale are in the English language only. All Contracts are governed by English Law and any disputes arising out of such Contracts are governed by the exclusive jurisdiction of the English courts regardless of where You are located.

1. Definitions and Interpretation

In these Terms of Sale, unless the context otherwise requires, the following expressions have the following meanings:

“Charges” means the amounts that You have agreed shall be payable for the Products/Services per Month as set out on our Sites

“Contract” means a contract for the purchase and sale of Products/Services, which is formed when You register for an account on Our Sites

“Effective Date” means the date upon which You give Your express consent to these Terms of Sale, which is the date You register online for an account

"Licence" means the licence to use the Material, set out in clause 12

"Material" means any material produced by us, in which copyright or any other intellectual property rights subsist

“Month” means a 30-day period from and including the Effective Date

“Products/Services” means the Products/Services which are to be provided by Us to you as set out when you register, and

We/Us/Our” means Mark Wickersham Training International Limited, a company registered in England under 10665464, whose registered address 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

2. Business Customers and Consumers

2.1 Our Products/Services are only available to business customers.  We do not provide Products/Services to customers for personal purposes (that is, not in connection with, for us in, their trade, business, craft or profession).  If you are not a business customer, please do not register for an account.

2.2 These Terms of Sale, together with any other terms referred to herein constitute the entire agreement between Us and you with respect to your purchase of Products/Services from Us.  You acknowledge that you have not relied upon any statement, representation, warranty, assurance, or promise made by or on behalf of Us that is not set out or otherwise referred to in these Terms of Sale and that you shall have no claim for innocent or negligent misrepresentation or negligent misstatement based upon any statement herein.

3. Guarantee/Disclaimer

All Products/Services are for educational and informational purposes only.  Your level of success in attaining any stated ideas or strategies in our Products/Services or on Our Sites is dependent upon a number of factors including your health, skill, knowledge, ability, dedication, goals, relationships, love of other humans, and financial situation, to name a few. Because these factors differ according to individuals, we cannot guarantee your specific success or results in any area of life or any endeavour.  We make no guarantees that you will achieve any specific results from our information, programs or Products/Services and we offer no licensed or professional, medical, legal, therapeutic, tax, or financial advice in our material.  The information contained in our material cannot replace or substitute for the products and services of trained professionals in any field, including, but not limited to, medical, psychological, financial or legal matters.  You alone are responsible and accountable for your decisions, actions and results in life, and by accessing our Products/Services and using Our Sites, you agree not to hold us liable for any such decisions, actions or results, at any time, under any circumstances.

4. Charges and Availability

4.1 You agree to pay the Charges, which are calculated per Month.

4.2 All amounts stated in or in relation to these Terms of Sale are, unless the context requires otherwise, stated inclusive of any applicable value added taxes.

4.3 We neither represent nor warrant that all Products/Services will be available at all times.

4.4 By registering for an account, you have permission to use one email address and one device to access the Products/Services.  If you wish for other users to access the Products/Services, or to access the Products/Services, using a different email address or device, you will need to pay for another account.

5. Payment

5.1 You must pay the Charges for each Month in advance.  The first payment is due on the Effective date and subsequent payments are due on the same day of each month following the Effective date.

5.2 You must pay any Charges by debit or credit card, using such payment providers and details as are notified to You by Us.  You warrant that you have the appropriate permissions to use any payment cards used to pay the Charges.

5.3 If any payment fails to go through on any date that a payment is due, then You will be notified by an automated email. A second attempt to take payment will be made 3 days after the initial attempt – if this attempt fails, You will be notified by an automated email. A third attempt to make payment will be made 5 days after the second attempt – if this attempt fails, You will be notified by an automated email. A final fourth attempt to take payment will be made 7 days after the third attempt – if this fourth attempt fails, the User’s account will automatically be cancelled and an automated email sent. The date on which the payment is successfully taken will not delay the date that the next payment is due, which will remain the monthly anniversary of the Effective Date

5.4 All sums due must be paid in full without any set-off, counterclaim, deduction, or withholding (except where any deduction or withholding of tax is required by law).

5.5 If You are late making any payments, you will be liable for interest on the overdue sum at the rate of 4% above the base lending rate of the Bank of England from time to time. Interest will accrue on a daily basis from the due date for payment until the actual date of payment of the overdue sum, whether before or after judgment.

6. Provision of the Products/Services

6.1 We will provide the Products/Services with reasonable skill and care. We will begin providing the Products/Services from the Effective Date.

6.2 The details of which Products/Services will depend on which Products/Services you select from Our Sites. There may be additional rules and requirements that are relevant to individual Products/Services, which will be made clear to you during the sign-up process.

6.3 We make all reasonable efforts to ensure that all general descriptions of the Products/Services available from Us correspond to the actual Products/Services that will be provided to you, however please note that the exact nature of the Products/Services may vary.

6.4 We will continue providing the Products/Services until your subscription is cancelled.

6.5 We will make every reasonable effort to provide the Products/Services during your subscription. We cannot, however, be held responsible for any delays if an event outside of Our control occurs.  Please refer to Clause 9 for events outside of Our control.

6.6 Any and all personal data is processed by Us in accordance with Our Privacy Notice, which is available on Our Sites.

6.7 In certain circumstances, for example where We encounter a technical problem, We may need to suspend or otherwise interrupt the Products/Services to resolve the issue. Unless the issue is an emergency that requires immediate action, We will endeavour to inform you in advance by email before suspending or interrupting the Products/Services.

6.8 If you do not pay Us for the Products/Services as required by Clause 5, We will suspend the Products/Services until you have paid any and all outstanding sums due. If this happens, We will inform you by email.

6.9 We always use reasonable endeavours to ensure that Our Products/Services are trouble-free. If, however, there is a problem with the Products/Services please contact Us as soon as is reasonable possible via [email protected].

6.10 We will use reasonable endeavours to remedy problems with the Products/Services as quickly as is reasonably possible and practical.

7. Cancelling the Products/Services

7.1 Our Contract can be terminated within the 30 days following the Effective Date and a full refund will be issued to You.

7.2 Thereafter You and We may terminate Our Contract at any time and for any reason immediately upon giving written notice of termination, which can include email.

7.3 If the Contract is terminated part way through a Month, You can request a refund of that Month’s subscription, which we may or may not agree, wholly at Our discretion. If a refund is not requested or agreed, You will be able to continue to use the Product/Services until the end of the Month for which You have already paid the Charges.

8. Our Liability

8.1 We will not be liable to you, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any loss of profit, loss of business, interruption to business, for any loss of business opportunity, or for any indirect or consequential loss arising out of or in connection with any contract between you and Us.

8.2 Our total liability to you for all other losses arising out of or in connection with any contract between you and Us, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the total amount paid and payable by You in the 30 day period preceding the occurrence of the losses.

8.3 Nothing in these Terms of Sale seeks to limit or exclude Our liability for death or personal injury caused by Our negligence (including that of Our employees, agents or sub-contractors); for fraud or fraudulent misrepresentation; or for any other matter in respect of which liability cannot be excluded or restricted by law.

9. Events Outside of Our Control (Force Majeure)

9.1 We will not be liable for any failure or delay in performing Our obligations where that failure or delay results from any cause that is beyond Our reasonable control. Such causes include, but are not limited to: power failure, internet service provider failure, industrial action by third parties, civil unrest, fire, explosion, flood, storms, earthquakes, subsidence, acts of terrorism, acts of war, governmental action, epidemic, pandemic or other natural disaster, or any other event that is beyond Our reasonable control.

9.2 If any event described under this Clause 9 occurs that is likely to adversely affect Our performance of any of Our obligations under these Terms of Sale:

9.2.1 We will inform you as soon as is reasonably possible;

9.2.2 Our obligations under these Terms of Sale (and therefore the Contract) will be suspended and any time limits that We are bound by will be extended accordingly;

9.2.3 We will inform you when the event outside of Our control is over and provide details of any new dates, times or availability of Products/Services as necessary;

9.2.4 If the event outside of Our control continues for more than 30 days, We may cancel the Contract and inform you of the cancellation. Any refunds due to you as a result of that cancellation will be paid to you as soon as is reasonably possible and in any event no later than 14 calendar days after the date on which We inform you of the cancellation;

10. Communication and Contact Details

If you wish to contact Us with general questions, feedback or complaints, you may contact Us by email at [email protected].

11. Licence

We agree that you may copy, reproduce, adapt or amend the Material for use in your business, which includes but is limited to using it in your client documentation and your marketing literature, including or on your own website.  This licence does not permit you to share the Material with other third parties.  In particular, this licence does not permit you either alone, or with other third parties to use the Material for commercial benefit, in a way that competes with Our business.

12. Other Important Terms

12.1 You warrant that you have the legal right and authority to enter into and perform the obligations under this Contract.

12.2 We may transfer (assign) Our obligations and rights under these Terms of Sale (and under the Contract, as applicable) to a third party (this may happen, for example, if We sell Our business). If this occurs, you will be informed by Us in writing.  Your rights under these Terms of Sale will not be affected and Our obligations under these Terms of Sale will be transferred to the third party who will remain bound by them.

12.3 You may not transfer (assign) your obligations and rights under these Terms of Sale (and under the Contract, as applicable) without Our express written permission.

12.4 The Contract is between you and Us. It is not intended to benefit any other person or third party in any way and no such person or party will be entitled to enforce any provision of these Terms of Sale.

12.5 If any of the provisions of these Terms of Sale are found to be unlawful, invalid or otherwise unenforceable by any court or other authority, that / those provision(s) shall be deemed severed from the remainder of these Terms of Sale. The remainder of these Terms of Sale shall be valid and enforceable.

12.6 No failure or delay by Us in exercising any of Our rights under these Terms of Sale means that We have waived that right, and no waiver by Us of a breach of any provision of these Terms of Sale means that We will waive any subsequent breach of the same or any other provision.

12.7 We may revise these Terms of Sale from time to time in response to changes in relevant laws and other regulatory requirements. If We change these Terms of Sale at any time, We will give you at least 30 days’ written notice of the changes before they come into effect.  If you wish to cancel the Contract as a result, please notify us.

13. Law and Jurisdiction

13.1 These Terms of Sale, and the relationship between you and Us (whether contractual or otherwise) shall be governed by, and construed in accordance with, English law.

13.2 Any disputes concerning these Terms of Sale, the relationship between you and Us, or any matters arising therefrom or associated therewith (whether contractual or otherwise) shall be subject to the exclusive jurisdiction of the courts of England and Wales.