Building an online mentoring group

strategy Jan 23, 2017

Build a mentoring group – and your revenue

In a recent post I shared a new business model for the modern accountant: running an online mentoring programme[HP1] . That’s to say, working with a group of business owners every month to help them improve their business. Now, I’d like to share seven ways you can attract more clients – both current and prospective – to join your group.

If you prefer to watch rather than read you can watch the video here.

#1: Put it on the agenda

Unfortunately, because my business is online and I don’t have regular face-to-face meetings with clients, I can't use this technique. But, if you do have meetings, then make sure you always have an item on your agenda when you can talk about your online mentoring group. (If you don’t use an agenda for meetings, then you should!)

#2: Social media

Social media is so, so powerful. You absolutely should be using it. You should be joining groups of business owners –...

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The new business model for the modern accountant

strategy Jan 16, 2017

Powerful new business model for the modern accountant

As Cloud accounting continues to reduce the time spent on bookkeeping and year-end, I’m sure you’ve already realised that as modern accounting professionals we need to find new ways of adding value to what we do.

One great way is to run an online mentoring group. Basically, once a month you get a group of around ten of your best current or prospective clients together online for 60 to 90 minutes, and teach them how to improve their businesses.

If you prefer to watch rather than read you can watch the video here.

Increase leverage – and revenue

Although the benefits are multiple, perhaps the biggest is leverage. As accountants and bookkeepers, historically we’ve worked with clients on a one-to-one basis, which is limited by how much time we have. But online mentoring groups allow us to work with lots of people at once, generating much greater revenue in the process.

Imagine, for example, that you charge ten...

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