How an accountant gets results from value pricing

Reza Hooda used to price based on a mixture of hourly rates and gut feeling.

Then he learnt about value pricing through my mentoring programme and it completely transformed his business.

In the interview he says:

“I could see how time-based billing was completely ludicrous. So we scrapped that idea completely, and then started to price much more based on value.”

An opportunity arose for Reza to use his newly learnt value pricing techniques to price an incorporation project involving a property client.

By using menu-pricing

He sat down with the client and worked out what they wanted to achieve and where the value in his service was.

Based on that, he prepared a proposal and, using the menu pricing tactics, presented his client with 3 options.

It was priced at £66,000. And they accepted it.

By using the Cloud Pricing software

Reza used to price his compliance work by charging a similar rate to the client’s previous accountants.

But since having a software based...

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