How to Price During COVID 19 and Tough Times

covid19 value pricing Nov 02, 2020

During the time of writing this blog, we are in a global pandemic causing a lot of issues for a lot of businesses. Of course, even outside of COVID19, we often go through tough times with recessions and such.

A question I get asked so often, and even more so with the current situation, is: 

“How to you change your approach to pricing when times are tough?”

It’s a difficult and delicate matter, but here are different ways you can think about your pricing during these hard times…

By the way, you can watch the video here if you prefer...

 

Should I reduce my prices?

Absolutely not!

You have to stay in business. If you don’t stay in business, you can’t help your clients! You have to stay commercial.

 

Not everyone is struggling

Even though times are tough, not everyone will be struggling in the same way.

Some businesses even thrive in these times of crisis.

There is no need to discount your prices for businesses that can still afford...

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How To Communicate With Your Team During Lockdown

If you have been working from an office, and now you are stuck working from home, the change can be pretty dramatic. But, not necessarily in a bad way…

When we adapt, we can benefit from a new way of working.

My business has been completely paperless for a few years now, virtual since 2014 and all of my team work entirely from home. I get so much more done when I work from home, and my team has never been more efficient either.

I would never go back to working from an office.

But for some businesses, not being able to walk over to your colleague with a question, go over documents together, or easily delegate tasks and keep each other updated on progress, is making productive work seem impossible.

So here are a few tips I have picked up over the years on keeping in touch with your team online so that your business can continue to run smoothly…

 

We Still Have Our Weekly Team Meeting

 

Every single Monday, all of my team get together for a weekly update meeting...

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