Recently, one of my students – Cathy - left me this question in my Facebook group:
“I need to do more marketing but I don’t have the time. I’d love to outsource it but I don’t know how to hire someone because I don’t know all of what I need – it’s a catch-22! Plus, I don’t want a regular digital marketing agency, I would prefer my own offshore marketing employee. Any suggestions on how to get good people in that area, especially as I don’t know how to judge their work performance.”
My first response to this is to avoid the big mistake we tend to fall into when we hire people…
Michael Gerber talks about this in his book ‘The E-Myth Revisited’ – he calls it abdicating responsibility.
This is when there is a function in your business that you don’t want to get involved with because you are to busy or don’t enjoy the...
If you want to grow your firm, and if you want to narrow down your niche by specialising, then one of the best ways to attract new clients is content marketing.
You need to be creating content and putting it out there for clients to see to build up your positioning, build a reputation as the expert and win new customers.
I put out one YouTube video and one blog post every single week.
In fact you can check out the video here.
You may be wondering how I do that. Perhaps you feel you are too busy to write a blog post every week. The truth is - so am I.
I haven’t got the time to film a video every week.
I batch it.
I will typically, once or twice a year, do everything in one go. I will make 12 months worth of content in a couple of days.
I start by spending a day of preparation. I brainstorm and come up with 26 topics. I think of all the things I can teach, in my case I consider what it is that accountants and bookkeepers can teach to their ideal markets.
I come up with 26...