If you want to grow your firm, and if you want to narrow down your niche by specialising, then one of the best ways to attract new clients is content marketing.
You need to be creating content and putting it out there for clients to see to build up your positioning, build a reputation as the expert and win new customers.
I put out one YouTube video and one blog post every single week.
In fact you can check out the video here.
You may be wondering how I do that. Perhaps you feel you are too busy to write a blog post every week. The truth is - so am I.
I haven’t got the time to film a video every week.
I batch it.
I will typically, once or twice a year, do everything in one go. I will make 12 months worth of content in a couple of days.
I start by spending a day of preparation. I brainstorm and come up with 26 topics. I think of all the things I can teach, in my case I consider what it is that accountants and bookkeepers can teach to their ideal markets.
I come up with 26...