I met recently with one of my students who told me about her immense success. Here’s what she posted in my Facebook Support group:
I just had to interview her!
Lana signed up for my How to Price Bookkeeping course, and after studying value pricing and implementing the new practises throughout her business, there were 3 clients in particular that she managed to get great results from and demonstrate her improvement in pricing.
The first client was an education consultant.
She had a bookkeeper but wasn’t really satisfied with them, so asked Lana to double check everything was in order.
Lana noticed there were a number of accounts that weren’t entered, and several holes in the paperwork needed sorting.
She priced this clean-up work at $2500.
But, the real value pricing achievement came when Lana priced her bookkeeping…
I recently caught up with Jane Aylwin who is, quite simply, an extraordinary bookkeeper. During our interview she told me how – in the last 5 months – she had added £53,000 in fees, almost entirely from pricing (which means most of it goes straight to bottom line profit) in a different way.
She started off, just like many bookkeepers, working from her kitchen table. And getting OK results.
But those OK results got worse and worse as her business grew and she took on people to work for her. Her old pricing models were no longer working.
The big epiphany
A few months ago, on the way to a client she had a big realisation… she needed to do something different. Otherwise she’d keep getting the same results.
That meeting with a client was the first of 4 meetings that week; a week she now describes as her ‘week of wow’. In that week she had a pricing conversation with each of those 4 clients…
… and in...