Your first webinar

business growth marketing Sep 26, 2016

How webinars can increase engagement – and conversion rates

Have you ever run a webinar? If you haven't, then it's time you did because they’re incredibly powerful. And, to help you get started, I’m going to share some key tips.

If you prefer to watch rather than read, you can watch my video here

 

 Live? Or pre-recorded?

The first big question to think about is whether you should run webinars live or pre-recorded.

Some great software exists that allows you to create webinars as videos and then run them on any schedule you like. Once a week, for example. People log in to watch the webinar, and it feels live. As a concept it has a lot of appeal. However, one problem I’ve found – and other people’s research bears this out – is that even though pre-recorded webinars may feel live, conversion rates are significantly lower.

Tip #1: Run them live

My first tip then is to run them live. That way, you can give whatever offer...

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