How to Come Up with Content Ideas for your Online Business Club

 

In my last blog post, I went over my top 3 tips for becoming more confident when building your online business club, the third of which was to know that you have great content.

In this blog post, I want to show you how you can come up with that amazing content quickly.

 

Have a Theme

 

The first thing you want to do to create content for your online business club is to come up with a theme. So, what is it that you would teach business owners? And that depends largely on your expertise and what you’re most comfortable with.

For example, if you are a bookkeeper, you might be really switched on with the latest technology as part of financial systems. So you could build your business club around how to be more productive and efficient with your business.

 

The thing that I would suggest for most people would be some form of Business Advisory because that's where we as a profession can add huge value.

And it's not that difficult to do a lot of...

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3 Tips To Be More Confident Online

 

In my last blog post I went over the essential software and equipment that you need to start running your online business club.

Now, I want to give you 3 top tips for becoming more confident when speaking and teaching online so that you can start overcoming those barriers that I spoke about in a previous blog post.

 

1 – Know that you’re set up properly

 

In my last blog post, I told you the essential software and equipment you needed to get started. Knowing that you have the right equipment, you know how to use it, and it’s all set up correctly is the first step towards being a confident communicator online.

You need to make sure your lighting and camera are good so your audience can see you properly; your audio is good so they can hear you; and you have the right software set up to host your online meetings.

 

Now, occasionally stuff does go wrong, and that’s okay!

A few months ago, I was delivering a live session and we had...

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What Equipment Do You Need to Start an Online Business Club?

 

In my last blog post I covered the top 3 barriers preventing people from starting an online business club and how you can overcome them.

Now, I want to look at exactly what equipment and technology you need to get started with your online business club. 

The great news is you don’t need a lot of stuff! It’s really easy technology nowadays and you’ve probably already got the software that you need because you’re already using it for online meetings.

 

Software

 

The first thing you need is software for hosting your online business club.

When I started the Value Pricing Academy in 2014, I was using GoToMeeting, and then we shifted over to Zoom. But there are so many other platforms as well.

 

Hardware

 

The other thing you need is a few bits of hardware, which you also probably already have because in the last year or two we’ve gotten so used to meeting with clients online. So, you probably have the equipment you need,...

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Overcoming the Barriers Between You and an Online Business Club

 

In my last blog post I went through the 6 BIG benefits of starting an online business club. It’s an amazing opportunity that can not only add huge value to your clients, but also create a big revenue stream for you. Plus, it’s FUN!

However, there are 3 common barriers that might be holding you back from tapping into this great opportunity. In this blog post, I’ll take you through those barriers, as well as how to overcome them.

 

Firstly though, I want to highlight that whilst equipment and technology might feel like a barrier, it really shouldn’t be one! In my next blog post, I’ll take you through the very simple equipment and technology you need to get you started.

 

1 – “I don’t know how!”

 

Firstly, it’s actually not that difficult to build a business club. Secondly, if you don’t know how now, that’s something that I can help you with.

As I mentioned, in the next blog post I’ll be...

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The 6 Benefits of Running an Online Business Club

 

The idea of starting an online business advisory club can be daunting. The technology can seem overwhelming and there are a number of barriers which can hold us back. However, when we keep it simple, it’s not actually difficult to do! In this blog post, I’ll share with you the 6 BIG benefits of running an online business club.

 

1 - Scalable

 

Traditionally as a profession we work with clients one-to-one, and that’s fine, but it puts a limit on what is possible for us to do, because we can only work with one person at a time. And we only have so many hours in a week! That means we can only take on a certain number of clients to work with so that we don’t run out of time.

However, if we think a little bit differently, we can start to SCALE. 

Let’s think about that opportunity. Imagine you start a business club, and you have 10 great clients who come along to listen to your content. They then get so much value from you that they...

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7 Key Tips For Better Communication in the Online World

In the past year and a half, the world has changed massively. You’re probably finding right now that you’re not having many face-to-face meetings. You’re having meetings over Zoom, or on Microsoft Teams. And this situation isn’t going to change in a hurry, this online world isn’t going away. So, we have to learn to adapt so that we can be seen as the experts in our field and stand out from the competition in this new online world.

 

In the last blog post, I explained the Power of Context – how the way that you present yourself online affects how much clients are willing to pay you. Now, I want to share with you 7 essential tips for improving how you communicate online. By improving these factors, you play into the Power of Context concept, supporting your expert positioning so your clients see your value and pay you more – pay you what you deserve.

 

I recommend going through each of these 7 factors and scoring yourself from...

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How to Show Your Clients You Care About Them

As a professional, it is your responsibility to help your clients in as many ways as you can and deliver as much value as possible. You do that by spending time thinking about them.

Imagine you’ve already done all your thinking and you’ve come up with 5 great ideas to help your client – let’s call them Mary. What do you do now…

You can watch the video here.

 

Quantify

Which of your ideas is the best? What could it be worth to the client? Can you put a number on it? 

Perhaps you can help save them $50,000 in tax, or you might be able to help them get an extra $20,000 in their overdraft if they are struggling for cash. It could be you implement some technology that helps save 30 hours of admin work a week…

 

Contact the client

Once you have your top ideas ready, contact Mary. 

You could email, but a phone call would work better. Here’s what you might say…

“Hi Mary! I’ve been thinking about you and your...

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Deliver More Value by THINKING About Your Clients!!

Let me ask you a question…

Would you agree that adding as much value to our clients as possible is the right thing to do?

Now, let me ask you another question…

When you add immense value to your clients and change their business and their lives, do you deserve to get better paid for that?

I’m seriously hoping your answer was a resounding YES to both! 

In the accounting profession, you hold your clients’ businesses in your hands – their livelihoods, their passion. You have the power to make a huge difference to their lives by helping them to build a better, more profitable business.

Accountants and bookkeepers do amazing work, and you deserve to be paid well for it!

When you price based on the value you deliver, it’s a win-win situation. Your clients get more value, and you get a better price.

That’s what value pricing is all about.

Find out more in the video here.

 

We are in the knowledge industry

The reason our clients come to...

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Business Predictions for 2021

2020 was a unique year for everyone. So much has changed and will surely continue to change over the coming years. But here are my predictions for businesses in 2021…

You can watch the video here.

 

What is the most important thing for your clients this year?

2020 was tough. A phrase I found myself using a lot was ‘we need to reinvent’… 

We had to reinvent ourselves and adapt to a new lifestyle of working from home. We had to reinvent within our firm and learn how to communicate with our team and our clients.

Our clients have had to reinvent as well. Many of them will have gone through some very dramatic changes, potentially struggling to keep their businesses open or trying to adapt to new technology such as Zoom.

It’s been a year of confusion and challenges – however, I believe for your clients 2021 is only going to get harder. Businesses will be hit much harder in 2021.

In 2020, the governments around the world have been doing...

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How to make more profit without hiring an employee

 

Back in 1996 when I started my own accounting firm, I was very ambitious and wanted to grow.

Within the first couple of months, I hired my first team member and 2 trainees, and the firm just kept growing. With this small close-knit team, I found the business really enjoyable to work in. 

But things started to change as my business grew. 4 years in, I had 12 employees. At that point, the fun went out of the business…

With 12 people in the office the dynamics changed. There were internal politics going off and I had to become very careful with hiring decisions.

In the late 90s, I had a team member who was quite good with technology, so they set up the whole office with all of their computers and set up a server for us all to communicate on. The server crashed at one point and that team member demanded a pay rise before they would fix it. 

I was so shocked! It made me realise, I don’t like working with people.

I love client work – I enjoy consulting,...

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