Why building an accounting firm feels such hard work

value pricing Aug 06, 2019

It can sometimes feel like we are wading through treacle as we try to grow our accounting firm.

The reason it feels so hard is because we are trying to do too much at once…

  • chase new clients
  • put new systems in place 
  • recruit that new person we’ve been looking for
  • train that person we’ve got in the office right now 
  • learn social media marketing
  • make videos for a YouTube channel
  • write an ebook
  • launch a brand new service

We’re trying to do everything and it’s too hard. You can’t get everything done all at once. 

Rome wasn’t built in a day.

I want to share with you a simple strategy that will help you get complete clarity as to what you should be doing next.

You can watch the video here.

Never work on more than three big projects at any one time

Just pick three things.

It could be that your want to launch your Facebook presence. Or it could be that you want rebrand. Maybe you also want to sort out the fixed pricing, the value pricing process for your bookkeeping service.

Make those your three things to focus on. Don’t try to do more than that.

Think of every project as a 90-day project, or 3 month.

Then over the next 90 days, or 3 months, think carefully about all the things that you need to do. Create a system for planning every day and every week. In that system, at the start of every week, ask yourself the question: 

‘What am I going to do this week? What have I scheduled in to help me get closer to my 90 day target and achieving those big projects?’

Make sure you are doing something every single week towards your project. Break it down into milestones with goals for each week. Then you have to discipline yourself and focus on reaching each milestone.

When you can tick off each milestone you will feel a sense of relief. You’ll feel a sense of progress.

Once you’ve completed your 3 big projects, you can start new ones and repeat the process.

Don’t overwhelm yourself. You can’t do everything all at once, and you’ll feel disheartened if you feel you aren’t making any progress. 

Limit yourself to 3 and give yourself a time limit on each. Make sure you work on them consistently and you’ll reach your goals much quicker.

If you found this valuable, I run free monthly training sessions on topics similar to this. You can join them and ask me any questions you have. If that sounds like something you would like then you can click here to register and I’ll send you an invitation to the next session.

And if you would like to join a community of like-minded accounting professionals learning to price more effectively and confidently, then you can join my Facebook Support Group here.

Wishing you every success on your pricing journey.

Mark Wickersham

Chartered Accountant, public speaker and amazon #1 best seller of “Effective Pricing for Accountants”

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