How To Get Clarity

value pricing Mar 17, 2020

Do you ever feel so overwhelmed, with so much going on that you are not sure what to do next?

That comes from a lack of clarity.

I thought I would share in this blog, how you can get that clarity back.

If you prefer you can watch the video here.

To get your clarity back, there are 5 things you need to get in place…

1 - Have A Clear Vision

You need to be really clear on what your vision is.

What are you trying to achieve in your business? What will your business look like when it is ‘done’? When you are ready to retire and sell, what does your business need to look like?

Write it down.

How big will it be? What do the profits look like? The turnover? Where will it be located? Will there be multiple offices? How many employees? What will the business be doing? What kind of customers will you have?

You need to really carefully think about what your business will look like when it’s ‘done’.

But, this vision is probably what your business will look like 10, 20, 30 years in the future.

2 - Short Term Goals

In order to get to that point, you are going to need to break it down and set yourself some shorter term goals.

So, let’s say you want to sell your business in 10 years, and you know what you want it to look like then. To make sure it gets to that point, what will it need to look like in 5 years?

What would it need to look like in 2 years?

Break it down and set yourself smaller targets to achieve so that you are constantly working towards that main goal of the vision.

3 - Strategy

Now that you have some smaller, more reachable goals, work out what things will you need to do to make sure you do reach those goals.

Consider what strategies you will need to implement.

If your goal is to grow your client base, you might want to think about applying some marketing strategies. Or if you’re redesigning your website, or moving offices - whatever it may be, consider what strategies will help you to get to that goal.

4 - Milestones

If you have a strategy of all the work you need to do to meet your goal in 2 years time, there is going to be an overwhelming amount of stuff to do.

Break it down into milestones. I recommend 90 days is sufficient for each milestone task.

Think about what work you need to do, what results you need to have achieved within those 90 days to be on track to meet your 2 year goal.

Within each 90 day period, only ever focus on a maximum of 3 big things that you want to achieve. Never try and do more than 3 things. If it’s more than 3 you won’t be able to cope as you will lose your focus trying to do too much at once.

5 - Create a Plan

Once you have your 3 projects for each milestone, break it down again into each individual task that you need to complete to get those projects done.

That’s the process.

Start with the end, the big vision - then break it down further and further until you have manageable and achievable goals that will help to keep you on target towards that vision.

If you would like to learn more about value pricing, I run a free live online training session every month which you can attend and ask me questions. Click here to register and I will send you an invitation to the next session.

And if you would like to join a community of like-minded accounting professionals learning to price more effectively and confidently, you can join my Facebook Support Group here.

Wishing you every success on your pricing journey.

Mark Wickersham

Chartered Accountant, Public Speaker and Author of Amazon No.1 Best Seller, “Effective Pricing for Accountants”

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